New Internet Payment Methods Attract Scared Customers...

To complete the option of real time credit card payment with new Internet payment methods can prove an effective method to counteract a customer's reluctance to share their credit card information online.

Many customers are concerned about their online security while typing in their credit card information on the order page of a webstore, even if all data is encrypted to eliminate unauthorized access (Secure Order Form with SSL encryption technology). Actually the cardholder's risk is minimal, even if he encounters some attempt of abuse. He is free to chargeback the money at any time for a variety of reasons, i.e. "product was not what I expected it to be", "I have never received the product", or "product arrived damaged". It is actually the vendor who really gets hurt by credit card fraud.

Prepaid e-cash accounts were developed to meet the growing concern of customers. By opening an account the customer can take advantage of all conveniences of shopping online while never needing to provide an online merchant with one's confidential payment information. It enhances privacy, because credit card or cecking account details are not revealed to the business the customer is paying, and no record of the payment to this business appears on his credit card statement. It also enhances security, because it is impossible for the customer's account to be charged for more than he choose to fund it with.

Formerly prepaid E-cash account services (as well as Service Bureaus, also called "Third Party Providers") were especially tailored to the needs of rather small businesses as their sole internet payment solution. Some of these e-cash services have become rather successful. In the meantime most of them have added the option of real time credit card processing for their web merchant members.

As the demand for alternative Internet payment methods still exists, some Internet Credit Card Payment Processing Services (or Ecommerce Payment Gateway Providers) have started to offer their own E-cash Account Solutions along with their real time credit card processing services.

While the acceptance of credit cards in real time will undoubtedly prevail as the dominant Internet payment method, complementary Internet payment options will increase the efficacy of your online presence by tuning in to your customers' needs, who may be reluctant to share their credit card information online.

Look for an established Internet payment gateway provider, who fits your substantial online business and is also able to complement his service by offering this additional Internet payment option along with his transaction processing service. This would probably be the most convenient solution (no need to deal with different companies, one central interface for reporting and control tools, a single point of support etc.).

Even if all payments received from this kind of Internet payment option will only constitute a small portion of your total sales (mainly received by credit card), it will still be of importance - particularly for countries, where the the use of credit cards is not as widely accepted as in the USA.

One additional point to consider...

State-of-the-art Internet Credit Card Processing Services possess a lot of experience and expertise in the field of fraud protection and effective risk management. Additional Internet payment methods offered by them will naturally share the same rigid standards in this most critical area...

SureFire Premium Processing enjoys an excellent reputation especially for their reliable service and their unrivaled anti-fraud technology...

SureFire Premium Processing is an Internet Credit Card Payment Processing solution, that includes the acceptance of their personal e-cash accounts as an additional Internet payment method. These stored-value accounts work like a debit card - customers deposit money into their personal account, and then use the money to purchase goods and services online, without revealing their payment information to merchants.

Look to this newly revised resource for an up-to-date, in-depth examination of how payments are made electronically across the Internet. The second edition covers the very latest developments in this quickly expanding area, including new security techniques such as the advanced encryption standard (AES) and multi-application smart cards.